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Vanity Fair Italia – Branded App

Nicola Massa 03 Oct 2019

PaperLit launches a Brand New App for Vanity Fair

Vanity Fair is a costume, culture, fashion and politics popular magazine by Condé Nast, one of the most important weekly magazines in the world.

Thanks to its new MobiLit templates, PaperLit delivered an exclusive, branded App to Vanity Fair Italian readers.

A fully-branded mobile experience

Brand Promotion

Available on App Store and Google Play, Vanity Fair’s App offers a unique user experience combining information and entertainment, debate and involvement.

It has reached a much larger mobile audience: after 20 days from launch the number of users has increased by 6 times and it has now stabilized at twice as much as before.

Managed Access

By integrating their web-based subscription service, Vanity Fair gives subscribers access to digital editions across various devices, 24/7.

A Smooth and richer experience

It features exclusive and multimedia content, backstage video and audio previews of interviews, video channels and podcasts; and simultaneously it updates the feed in real time with the latest news and trends.

New monetization opportunities

PaperLit has transformed Vanity Fair print magazine into a highly interactive showcase across iOS & Android devices, optimizing In-app purchases and growing the potential of the previous digital issues.