Coronavirus is delivering the most notable “spikes” in recent history. Why don’t you align your short-term content strategy and editorial plan?
From riding the wave of trending search terms, you will also be able to reduce the negative effects of Coronavirus on ad rates.
Regardless of your publishing niche, you can find a creative angle to write articles about trending search terms to increase your organic traffic. Follow the brilliant example of Cult of Mac, the daily news website that follows everything Apple. It is adapting its content to fit the search trends during Covid-19. Here are some titles of recent articles they’ve written:
P.S. ByTek has reported also the most searched topics in Italy.
Chief Marketing Officer at Datrix group (including PaperLit). Born in 1969 in Ivrea. Worked in Milan, Turin, Bologna, Rome and London. Debut in advertising (Saatchi & Saatchi, Italia Brand Group), followed by finance at TradingLab (UniCredit Group) as Head of Marketing Communication and Customer Service, then retail banking at UniCredit Banca and Banca di Roma as Director of Marketing Communication and e-Banking Services. He returned to investment banking at ABN Amro and RBS, then in fintech at Epic SIM.
Create some amazing digital magazines and monetize your content!
Tech company which collects, analyzes and translates client/user data into insights, identifies anomalies, predictions and business opportunities which help to improve decision making, actions and operating results.
Fintech company which collects, interprets and weighs Alternative Data for monitoring, combining it with traditional data for investment purposes.
Martech company which develops search marketing, digital advertising & lead generation platforms. They also specialize in data-driven content marketing.