Digital publishing for mobile has come a long way – both in terms of digital edition apps and the technology used to create them. From replicas for your tablet, to the more engaging responsive reflows and HTML for quicker mobile distribution, digital publishing has come to cover a range of products, leaving publishers to find a way to develop a mix of each, at a sustainable cost.
With various digital publishing solutions out there, here is an a overview of instances within your existing process where Paperlit can bring about efficiency and help you achieve your goals.
1. At the source: InDesign
Whether you’re creating a simple replica of your print publication or creating a more interactive version, Adobe InDesign is still one of the most popular ways to design digital magazines. InDesign can be labour intensive, especially when you are designing for multiple platforms and devices, which is why we have seen the move to re-purpose this content into responsive HTML. How you ask?
Publishers using InDesign can use the In5 plug-in to create HPUB (or HTML) files that maintain layouts as well as interactivity, including Folio Overlays. HPUB files can then be uploaded to Paperlit and placed directly into an app container (newsstand template), streamlining the cross-platform publishing process, without the need for additional coding or expensive software.
Want more information of publishing directly from InDesign with In5? Check out this helpful guide for transitioning to In5 from DPS.
2. Mid-way through: DPS
Publishers of every size use Adobe InDesign to create digital magazines and, traditionally, publishers with large resources have invested in Adobe DPS to build their newsstand app. However, with the recent launch of AEM and increasing costs, many magazine publishers have been left wondering if there is a less expensive way to produce digital editions. The answer is YES!
Publishers using DPS can export digital magazines to .Folio and upload them directly into Paperlit. Digital reflows, or responsive magazines, will play seamlessly across iOS and Android devices, as well as on the web.
3. From your content hub: CMS
While InDesign is widely used by the magazine industry, many publishers have opted to bypass it entirely in favour of content management systems (CMS), like WordPress, to deliver responsive content across a variety of devices. With an CMS approach, publishers can export HTML or RSS feeds into Paperlit.
One big benefit with this approach is that content can be published at a higher frequency (hourly vs. weekly or monthly) giving readers quicker access to news. Publishers can also opt to publish live feeds along side their digital magazine kiosk, creating a fully connected, one-stop mobile app experience for their readers.
4. Once it’s all said and done: PDF
If you’re using different design and publishing software than those mentioned above, or you simply don’t want to invest in the resources needed to develop responsive content, you can always use Paperlit to distribute your digital replica from PDF.
Still one of the easiest (and most inexpensive) ways to get your magazine into the hands of readers, you can simply upload your PDF to Paperlit and even add interactive elements like links, photo galleries or videos using our Multimedia Editor.
So whether you’re distributing PDF replicas or require a seamless integration with InDesign for responsive, HTML content, Paperlit has you covered!
