There are four phases to launching a voice app:
Decide how you want your voice app to address the needs of your customers. Do you want to offer your services through this new channel, such as handling payments, renewals, or even converting your publications for delivery through voice apps, or do you want to offer a new complementary service that will be of value to your customers?
In developing a voice app, you have three choices – develop it in-house, commission an app developer to make one from scratch or to enlist the help of a digital publishing platform that will allow you to create a voice app through customised templates. Each has its own advantages and drawbacks.
Key here is promotion. A news post on your website, announcement in your email newsletter and a couple of social post teasers should be a good start to inform your current customers that a voice app is coming.
Monitor and optimise
Voice app analytics can show you conversion paths, error phrases, dialogues you didn’t plan or even sentiment analysis through pitch. Data analysis from voice apps and the optimization that follows will ensure user retention for your voice app.