The Taunton Press group, with its 5 vertical magazines, inspires and informs over 14 million passionate makers across the US and worldwide
In the world of magazine publishing, there are challenges at every turn, and for the creators at the Taunton Press group, that is no different. They have continually inspired and informed enthusiasts with special interests from around the world but they have encountered one significant challenge: finding the right format for their magazine. For the Taunton Press group, it’s vitally important that readers, both old and new, have the best experience possible and keep coming back to these online magazines for more. So, how can these publishers make their magazines more interactive and more attractive for their readers?
That is where enhanced digital replica comes in and saves the day. Simply put, digital replica is an exact copy of the print magazine or PDFs without any added features. With this method, everything, from the layout to the advertising to the content itself, takes the same form of the print edition. By uploading the PDFs, the magazine is digitised and ready to attract the online masses. It couldn’t be simpler which makes it perfect for those wanting to keep the character of their print magazine alive.
So, once the Taunton Press group accepted that they had a problem and began searching for a solution, the result was rather interesting. They decided to create five apps that followed a similar format and structure. Each app is based on a different topic, and they have worked to cover each in an interactive and attractive way. Now, each issue may have the digital replica format, but there is a difference. It is advanced and enhanced with the help of lots of multimedia content. This content attracts readers to the magazine as it offers something unique.
Thanks to Paperlit’s advanced multimedia editor, interactivity is no longer an issue. It has never been simpler to add multimedia content which enriches the print content and adds something special. This will keep readers coming back.
Offering this digital experience to everyone is, of course, a priority but it isn’t as easy as it seems. However, integrating their databases of existing subscribers, member and print subscribers is an easy way to ensure it’s available to everyone.
Cosa è Stato RichiestoThe client:
Cosa è Stato FattoEnhanced digital replica
RisultatiInteractivity and integration with existing database
Create some amazing digital magazines and help your customers to monetize their content!
Tech company which collects, analyzes and translates client/user data into insights, identifies anomalies, predictions and business opportunities which help to improve decision making, actions and operating results.
Fintech company which collects, interprets and weighs Alternative Data for monitoring, combining it with traditional data for investment purposes.
Martech company which develops search marketing, digital advertising & lead generation platforms. They also specialize in data-driven content marketing.