TAUNTON PRESS - Digital replica - PaperLit

High-value information to special-interest enthusiasts

The Taunton Press group, with its 5 vertical magazines, inspires and informs over 14 million passionate makers across the US and worldwide

Challenges

In the world of magazine publishing, there are challenges at every turn, and for the creators at the Taunton Press group, that is no different. They have continually inspired and informed enthusiasts with special interests from around the world but they have encountered one significant challenge: finding the right format for their magazine. For the Taunton Press group, it’s vitally important that readers, both old and new, have the best experience possible and keep coming back to these online magazines for more. So, how can these publishers make their magazines more interactive and more attractive for their readers?

Solution

That is where enhanced digital replica comes in and saves the day. Simply put, digital replica is an exact copy of the print magazine or PDFs without any added features. With this method, everything, from the layout to the advertising to the content itself, takes the same form of the print edition. By uploading the PDFs, the magazine is digitised and ready to attract the online masses. It couldn’t be simpler which makes it perfect for those wanting to keep the character of their print magazine alive.

Result

So, once the Taunton Press group accepted that they had a problem and began searching for a solution, the result was rather interesting. They decided to create five apps that followed a similar format and structure. Each app is based on a different topic, and they have worked to cover each in an interactive and attractive way. Now, each issue may have the digital replica format, but there is a difference. It is advanced and enhanced with the help of lots of multimedia content. This content attracts readers to the magazine as it offers something unique.