If you are looking to put your digital magazine on the map, it may be time to step up your game and embrace the emerging creative techniques that are transforming run-of-the-mill digital magazines to interactive success stories.
If you are interested and want to learn the techniques that will secure your place as an interactive magazine then just read on.
QR codes are a great way for those of you with a print magazine on the shelves to promote your digital version; all you need to do is pop a QR code that links to your digital magazine on the print version. It couldn’t be simpler! With the help of the code, you have the opportunity to reach out to, and draw in, a whole new audience of readers who may not have known about your digital magazine or who may not have found it on their own.
Either way, your readers are offered the chance to indulge in content that is more interactive than the paper copy. They can view videos, photo galleries and extra content as well as experience the extra features which come with a digital magazine. For example, they could engage with you on a more personal level through commenting on articles or completing questionnaires. All of this leads to happier, more satisfied customers who are willing to spread the word and encourage others to read (and enjoy) your content.
With an app, there is no limit to what you can create, particularly in terms of interactive content. It is incredibly easy to incorporate videos, tutorials, ‘how to’ guides, questionnaires and countless other things into your app that will engage your readers and encourage them to frequent your app more often. It may seem a little too simple, but it really is one of the easiest ways to make your digital magazine interactive.
In recent years, GIFs have well and truly dominated the world of web content, and it’s time to use this to your advantage. GIFs can play many roles; they can give a little personality to your magazine and make it stand out from competitors, they can engage with your readers and perhaps most importantly, they can offer information in an easy-to-understand format that readers will enjoy using.
Animated infographics, on the other hand, focus on representing more complex data in a comprehensible way that aims to improve the reader’s understanding. At the moment, infographics aren’t widely used, so if you incorporate these into your magazine you are sure to stand out from the crowd. Both of these are excellent features to add to your interactive magazine especially as they aren’t that difficult to produce.
Having a live feed is a fantastic way to make your digital magazine more interactive as you can keep your audience engaged and up-to-date with very little effort. There is also no limit to what you can include in your live stream, from promoting your own content to advertising: it’s all possible. One thing is certain; this extra engagement is the key to keeping your audience satisfied and to hosting a more interactive magazine.
Coupons are a great way to draw in new customers, get existing customers to buy more, target a specific faction of customers and to maintain that competitive edge. Not only does it give you an ideal opportunity to interact with your customers, but it also helps you to build trust and to engage with them on a level beyond that of just a publisher. Add to this, the fact that everybody really loves a bargain and it’s clear why this technique is a winner!
Interactive advertising is a media-based form of marketing. To put it simply, businesses and product manufacturers use it to promote products and services. That is where your magazine comes in as you play the role of host for these interactive ads. There are several different options when it comes to the ads themselves: video ads, pop-ups and display ads. The choice is yours regarding which ones to include in your magazine!
So, there you have it, the emerging creative techniques that are causing a stir in the digital magazine world today. Hopefully, you can put these techniques to the test and establish yourself as a new-age interactive magazine.
Head of Sales at PaperLit, part of Datrix | AI applications, a tech company specialized in the digital transformation, distribution and monetization of content via mobile and smart speakers, for publishers and brands, with hundreds of customers worldwide.
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