The world of publishing is moving faster than ever before which is why it pays to put yourself in the mind of your readers. While we all love the feel of print in our hands, is there room for a digital bedfellow in the relationship? Let’s take a look at a few of the options…
Queuing for a printed copy at the newsagents or hearing it land on your doormat is something we’ve all grown up with. In the digital age, there is also room for another way to connect with your readership.
Digital magazine publication offers instant access which could help you grow in a number of new directions and speed up content distribution:
Absolutely! The question is not which one will triumph, but instead how can you leverage both mediums to grow your publication. Print will always look good on a coffee table, and there’s plenty of room for digital when you’re on the move. Imagine if you wanted to take your favourite copy with you but didn’t want to have to roll it up and stuff it into your bag. A digital version you could access with a quick swipe would be an ideal solution.
By producing a digital publication alongside print, you can create a dual approach that gives your customers greater choice:
The exciting thing about a digital magazine, as opposed to a standard website, is that your customer buys into, a much higher degree. By actually purchasing a copy of something they form a connection with your publication in a way they can’t from a website. Websites continually update and move stories down their feed as they age. A serialised edition allows the reader to feel connected and avoids the temptation to hit refresh in the hope of finding something else to read about.
Moving online is a smart move because it allows you to implement a strategy where you’re displayed both online and at the newsstand. It also allows you to expand into content you can’t offer in print, such as video, and to create greater buy-in than with a website:
Hopefully, this article has given you plenty of food for thought when it comes to digital magazine publication. By offering multi-platform content that you can take anywhere, the idea is to tie everything together. Get the balance right, and your publication will occupy a central role in the daily activity of your readership.
Head of Sales at Paperlit, part of Datrix | AI applications, a tech company specialized in the digital transformation, distribution and monetization of content via mobile and smart speakers, for publishers and brands, with hundreds of customers worldwide.
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