Disney Publishing worldwide has chosen the PaperLit platform for the launch of Disney Junior:
Glendale, CA, April 24, 2013– Disney Publishing Worldwide (DPW) announced today the launch of its first U.S.-based children’s magazine to digital newsstands, Disney Junior. With six successful Disney franchise and Marvel print magazines, the publisher is now extending its magazine business globally with digital magazine replicas that include enhanced content and interactive elements. Disney Junior is the first Disney magazine now available on the iPad and iPad mini.
“As a leading children’s publisher, it is a natural next step for us to create digital replicas of our magazine business globally,” said Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “As the use of tablet devices continues to grow, we want to make sure children and families worldwide are able to access the content they love, wherever, whenever, and however they choose.”
Available through a digital subscription or single issues, Disney Junior digital magazine features content from the print magazine and is enhanced with interactive elements and immersive activities, including coloring, tracing, drag and drop, and matching. New issues will be available on Apple’s Newsstand on the fourth Wednesday of every month, with two special editions each year dedicated to a specific Disney Junior property . This year, special editions feature Sofia the First in the summer, followed by Jake and the Never Land Piratesin the fall.
Disney Junior magazine is one of six subscription-based Disney magazines available in the U.S. and Canada. Additional magazines for kids include Disney Princess, Disney·Pixar Cars, Disney Fairies, Phineas & Ferb, and Marvel Super Heroes. Each publication brings the magic of Disney characters to life through comic stories, games, coloring pages, activities, pull out posters, and more.
Families interested in subscribing solely to the digital edition can do so on Apple’s Newsstand for $9.99 USD a year; single issues are available for $1.99 USD each. As part of a special limited-time promotion, a special 16-page sample issue is available for download at no cost.
The founder of PaperLit, Gionata Mettifogo had this to say abou the launch, “as the market matures, we see publishers from all different age groups and demographics turning to the mobile and tablet market. We are honored to work with Disney. It is confirmation from an important publisher that our platform and solution works for small, medium and big sized publishers.”
About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines with over 700 million products sold each year. DPW consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints, including Disney Book Group in the U.S. and Disney Libri in Italy. DPW publishes a range of children’s magazines globally, as well as Disney kids magazines in the U.S. Disney English is DPW’s English language learning business, which includes Disney English learning centers in China and a worldwide retail-licensing program. DPW’s digital products include bestselling eBook titles as well as original apps. Headquartered in Glendale, California, DPW publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.
CEO at PaperLit (part of Datrix | AI applications group) a tech company specialised in the digital transformation, distribution and monetization of content via mobile and smart speakers, for publishers and brands, with hundreds of customers worldwide.
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