Apple-Android: Smartphone market share exploding
We have taken these charts from a Business Insider article which describes Smartphone platform growth and consumer usage
http://www.businessinsider.com/android-iphone-market-share-2011-4
A couple of comments from us here at Paperlit.
1) The overall number of smartphones and the time consumers spend with their smartphones indicates a huge shift in consumer habits. It is not hard to envision a world in which internet and smartphone advertising are bigger than TV and print.
2) The winners of the number 1 and 2 spots of mobile OS are clear and this knowledge is important for publishers in terms of where to focus deployment, energy and resources.
3) As of today, 36.5% of the people who have a smartphone are using apps, a 3% increase in 90 days. Wow!
Here's the US handset share, by manufacturer:
![]() US Handset Share February 2011 Image: Comscore |
And US smartphone platform share (this is the key one):
![]() US Smartphone Platform Share Image: Comscore |
And, relatedly, a look at what folks are doing with their handsets these days:
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