Digital reflows are becoming the new standard for digital magazines. This means that you need a digital publishing platform that’s geared and designed for catering to interactive content.
Of course, static digital magazines are still prevalent. However, demand for more interactive content grows and we continue to live in a digital and content saturated society.
If you want to do digital publishing right, then you need to satisfy the thirst for interactive content. And to do that, you need to have the right tools. Here’s how Paperlit can help you to create a digital reflow.
Replicating PDFs and buffing them up with interactive content before publishing them is one way to distribute digital publications through Paperlit. The other is by importing reflowing content.
As one of the primary ways to develop content, Paperlit allows you to create a digital reflow with just a few easy steps; you just need to design the content and produce the raw file, export it as a .folio or HPUB and then import it into Paperlit for publication.
Quite simply, Paperlit has been created for the purpose of revolutionizing the digital publishing industry by making publication and distribution of interactive content easy.
This software allows you to distribute your publications through your own branded newsstand app, place live feeds that will allow you to share exclusive content from your blog or website, make your app available on the web, App Store or Google Play and even display ads and enable purchases in your app.
Various digital publishers have been using Paperlit to produce reflowing content with success. They now provide their users with more mobile-friendly reading and with more engaging content.
Users can swipe right or left to move through articles and they can scroll up and down to read through articles. Everything in the article fits perfectly, regardless of how the article is viewed and on whatever device. Just look at what they have done for ActionAid, Digit India or YouTech.
Once you’ve created your digital reflow magazine through Adobe DPS, all you have to do is export it as a .folio file and you can upload it directly to Paperlit for distribution. If you use Adobe InDesign, the process is just as easy. The In5 plugin for InDesign allows you to export your files into an HPUB (HTML5) format. This HPUB file can then be imported easily into Paperlit.
Paperlit is actively continuing to develop more ways to make the publishing process easier. Currently, the brand is developing more plugins that will make the process from design to publication shorter and hassle-free.
As a platform that allows you to create mobile newsstand apps, reflowing text and content, or content that adjusts itself depending on the device and how the device is positioned, Paperlit gives readers the chance to consume digitally published content anywhere and anytime.
If the aim of reflow is to have content that adapts itself to display content to its readers in the best way, then choosing a platform that focuses on mobile optimization would be your best bet.
The use of various devices such as mobile and tablets or even phablets to access various content will not change any time soon. People now expect a certain standard of how content should be displayed and they can easily tell if a publisher puts enough effort to display their content correctly. This also coincides with more and more online content being produced even by the minute.
Having content that’s interesting, catchy, interactive, accessible, adaptive and mobile-friendly is one of the most important keys to success for today’s digital publishers and for the entire publishing industry in general. If you ignore this, you risk losing readers due to the exponential rate at which online content is produced and the availability of other alternatives and competitors.The best way to start producing optimized reflow content is to use the right tools for publishing digital magazines and other publication, one that is designed for publishing and distributing digital reflows.
Head of Sales at PaperLit, part of Datrix | AI applications, a tech company specialized in the digital transformation, distribution and monetization of content via mobile and smart speakers, for publishers and brands, with hundreds of customers worldwide.
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